ABOUT
COURSE DESCRIPTION A comprehensive program designed to teach creatives how to build a brand from identity to execution using professional design tools and strategic thinking. This course goes beyond surface-level design and introduces students to the full depth of branding—teaching how identity, visuals, messaging, and application work together to create a cohesive and impactful brand. Students will learn how to design with intention, developing not only technical skills in industry-standard programs, but also the ability to think strategically about how a brand communicates. Throughout the program, students will work inside Adobe Photoshop, Illustrator, and InDesign, understanding the purpose of each tool and how they function together within real-world branding projects. COURSE BREAKDOWN Week 1 - Identity & Brand Revelation Week 2 - Brand Clarity & Direction Week 3 - Brand Visual Direction Week 4 - Design Principles Week 5 - Adobe Illustrator Basics Week 6 - Logo Design & Brand Marks Week 7 - Adobe Photoshop Week 8 - Designing Marketing Materials Week 9 - Adobe InDesign Week 10 - Designing Printed Materials Week 11 - Brand Identity Project Week 12 - Portfolio Development
You can also join this program via the mobile app. Go to the app